Freelance & Consulting Work / 2006 – Present
User Experience, information architecture, graphic design, copywriting, production, and social media management for artists, writers, photographers, non-profits, political candidates, and more.
Cafepress.com: Director, User Experience / 2004 – 2006
Managed the User Experience team. Championed the site and users while supporting business needs. Focused on both overall site as well as specific task and channel conversion (SEM, DM, etc.). Key member of revenue-focused leadership team.
Led Search and Marketplace project to launch a new tag system, search engine, and supporting site interfaces. Author of PRDs, functional specs, PowerPoint presentations, launch plans, user flows, wireframes and mock ups.
Project lead and UI designer for a highly successful service to streamline the create and buy process for customized products. Handled research, site architecture, interface design and product categorization.
Co-leader of extensive user research project. Included gathering direct and indirect data from 9 sources; analyzing and consolidating results; and presenting prioritized recommendations to the executive team. Design explorations for the next generation of Marketplace and Shopkeeper tools.
ofoto, a Kodak Company: Director of User Experience & Production / 2000 – 2002
Managed production and user experience team. Responsible for UI and web design (including standards); functional specifications; project management; and usability research and analysis. Owned the site release calendar and provided final sign off on all site releases. Authored product requirement documents and roadmaps.
Responding to market research and customer feedback,