Ofoto

Client Ofoto, a Kodak Company
Release date 2000 - 2002
Services Team & Site Release Management, Product Requirements, Specifications, User Experience Design, QA, Co-Branding

I was thrilled to work in the emerging field of digital photography and help shape the site and service that millions would use. Ofoto, which featured online photo storage, sharing, getting prints of digital pictures, and creating personalized photo gifts was acquired by Kodak in 2001.

Ofoto was called “Site of the Week” by Communication Arts and published an article about 3.0 site redesign project I led:

“User testing has shown higher customer satisfaction. Page view traffic has increased. Conversion to print orders has shown a positive increase. Photo sharing is friendlier, and that’s good for business and helps sell more prints.”

Ofoto 3.0 was covered as a case study in “Making the Web Work” by Bob Baxley:

“As a consumer-based online service, Ofoto’s site boasts one of the most thoughtfully designed interfaces on the Web.”

I worked for Ofoto for 3 years, from 2000 – 2002:

  • Managed production and user experience group
  • Responsible for UI and web design (including standards); functional specifications; project management; and usability research and analysis
  • Owned the site release calendar and provided final sign off on all site releases
  • Authored product requirement documents and roadmaps
  • Responding to market research and customer feedback led team to launch 3.0 version of site
  • Integral member of team to create and launch 30-minute holiday infomercial
  • Worked as part of Partner Services team to launch cobranded sites for Amazon.com, Excite, Intel GatherRound, NBCi, and the Knot
  • Member of Ofoto Leadership and post-acquisition transition teams

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